That is why SERM (search engine reputation management) is becoming increasingly important. In common words, this is the displacement of unwanted materials / sites from search engines. In addition to complaints, this is often achieved by creating positive content and raising it to the top.
![](https://static.tildacdn.com/tild3737-3661-4239-a235-383330633934/Screenshot_12.png)
This is where Wikipedia comes in handy. Pages from this encyclopedia immediately reach the top of the search results. Moreover, the info-graph (knowledge graph) pulls up text and data from exactly what is written on Wikipedia.
![](https://static.tildacdn.com/tild6234-6465-4133-b836-326539343464/Screenshot_13.png)
In addition, Wikipedia is the first place people go to get aware of a new topic, company or biography. This encyclopedia has a reputation for being a neutral and unbiased source of information with good structure and presentation.
That's why working with Wikipedia is the basis of any deep online reputation management. Therefore, we recommend that you consider our Annual Support service.